Accelerating Digital Transformation for Baccarat Globally

Download the Full Success StoryFounded in 1764, Baccarat, alchemist of joy and creator of enchanting worlds, is the fruit of a group of daring artisans who have transformed the four elements of nature – earth, air, fire and water – into a crystal of unparalleled purity. By crafting true masterpieces, Baccarat has never ceased to surprise the world, garnering numerous awards at World Fairs and international exhibitions. This is how the name of a small town in eastern France, Baccarat, has over time become a symbol of the art of celebration and French joie de vivre. Ahead of its 260th anniversary, Baccarat continues its international development, firmly anchored in its roots and driven by the ambition to always fly higher.Baccarat first partnered with OSF Digital in 2015, aiming to drive conversions, improve the performance of customer-facing websites, and support the digital team with web mastering–related tasks. They were looking for a partner to provide daily support with development and digital marketing activities.As Baccarat continues to facilitate and expand its digital transformation, they focus more on the digital strategy for delivering compelling user experiences on an international scale and reinforcing its position as a luxury brand.

“We needed daily support for our global-scale digital development and transformation journey. Working with OSF means we have a solid partner to implement our vision. With the multicloud deployments, we will progressively gain a 360° customer view online and offline, and, by the end of 2024, will offer our customers compelling and engaging omnichannel experiences. OSF support—with a full range of managed services—is always there, so we can focus on creating new business.”

LYDIE SEDILLIERE

Global Digital and CRM Director, Baccarat

OSF Digital actively supports Baccarat from the beginning of its digital transformation journey, setting the stage for its Customer 360 strategy.Since 2015, OSF has supported Baccarat by replatforming 11 transactional websites to Salesforce Commerce Cloud, launching 4 non-transactional websites in 10 languages, with complex marketing deployments, day-to-day webmastering for the global sites, and a full range of managed services.OSF Digital takes a multicloud approach, deploying Salesforce Service Cloud and Salesforce Marketing Cloud, seamlessly integrating with Salesforce Connector and ERP/Stambia, and integrating Commerce Cloud with Service Cloud.As the first company trained in Business Manager’s Power User Management program, OSF facilitates Baccarat in creating coherent user experiences, strengthening its brand visibility, and launching an email marketing strategy that enhances the browsing experience.Through strategic assessments and advisory services, we help Baccarat to build an omnichannel roadmap, manage its sales pipeline and forecasts, and gain access to comprehensive reports.

REINFORCING A LUXURY BRAND'S DIGITAL PRESENCE WITH A MULTICLOUD APPROACH

REDUCEDBOUNCE RATES BY 7%

INCREASEDCONVERSION RATES BY 0.44PTS

50%FASTER TIME FOR DEPLOYMENT

20%INCREASE IN TIME SPENT ON BACCARAT'S WEBSITES

FUTURE ROADMAP FOR BACCARAT

OSF will continue to support Baccarat with:

Revamp on Storefront Reference Architecture (SFRA).
Full UI/UX redesign.
Migrating 11 websites and 10 languages.
Launching omnichannel scenarios.
CRM support and maintenance + training.
Expansion of operations in new countries.

THIS SOLUTION MAY BE RIGHT FOR YOU IF YOU WANT TO:

Achieve a 360° customer view.
Set the stage to build an omnichannel customer journey.
Gain the ability to sell into an international global market.
Retain more customers, drive engagement, and increase conversions.
Improve speed to market for new features and innovation.

Download the Full Success Story