KUKA’s customers can order customized robots on their new B2B shop.

Innovating KUKA’s B2B platform for global success

Download the Full Success StoryKUKA is a German manufacturer and one of the world’s leading suppliers of industrial robots and factory automation systems. With high expectations for global expansion, KUKA required a robust platform to make robots and spare parts available for online ordering.Focused on achieving Customer 360, KUKA sought a B2B solution to seamlessly and natively integrate with its Salesforce tech stack. We replatformed KUKA to Salesforce B2B Commerce and supported them throughout the aggressive global rollout—positioning the brand to sell everything in one place—online.

“The relaunch of our my.KUKA Marketplace portal, with an attractive new look and added functionality, offers easier navigation, simplified access to information, and improved performance—supporting our goals of digital expansion and closing the loop for Customer 360. We have optimized technical performance to deliver everything in one place, from robots to spare parts, software, and documentation. We can offer our customers better service and the opportunity to self-serve, while asset management can focus on enriching the customer experience even more.”

CHRISTIAN SCHÖN

Product Owner B2B Commerce, KUKA

We custom-developed a Quick Configurator for robots, which allows customers to build the setup they need. The configurator was designed to integrate with KUKA’s external configurator, CMS, PIM, and their SAP-ERP system, connecting the existing technology to build a fully customized configurator on B2B Lightning.KUKA’s customers can completely configure robots with the desired functionalities and order online. By leveraging documentation for every product and the ability to compare robots, KUKA’s clients always get what they want in one place. Supporting KUKA to integrate their systems also simplifies processes for their teams. KUKA can rely on responsive design, fast-to-market rollouts, connected data, and simple ordering with easy checkout.

TAKING KUKA ONE STEP FURTHER TOWARD THEIR GOALS WITH AN IMPROVED B2B SALES FUNNEL

360°VIEW OF DATA

60COUNTRY ROLLOUT

16LANGUAGE ROLLOUT

IMPROVEDINTERNAL EFFICIENCY

INCREASEDCUSTOMER SATISFACTION, RETENTION, & ROI

SMOOTHERCUSTOMER JOURNEY

CLOSING THE LOOP ON CUSTOMER-360

KUKA had a rich Salesforce tech stack, with the my.KUKA portal on Experience, Sales, and Marketing Clouds, but needed a B2B shop integrated within its tech stack. We redesigned my.KUKA portal on Experience Cloud and are offering Salesforce Marketing Cloud support.

Download the Full Success Story

KUKA website displays factory workers and a diverse team, promoting 'Simple and fast automation for all'.